National Lampoon
Art Director 1970-1975
This from Mark's
Very Large National Lampoon Site:
Gross brought a professional, Madison Avenue style to
the magazine, replacing the wacky comic book look of Cloud Studios,
the group of "underground" artists who had been hired when the magazine
started. Instead of trying to make it look "funny," his approach was
to
present the material in a straight-forward, almost dead-pan manner, and, in
the case of parody, to mimic the target down to the smallest detail,
sometimes using special paper stocks or inserts. The effect was sophisticated,
funnier, and much more subversive.
His first full issue was the November 1970 "Nostalgia" issue and from
the Norman Rockwell parody on the cover to the
"1956 Ezra Taft Benson High School Yearbook" parody (which was expanded
upon later with the 1964 High School Yearbook Parody), the tone
of the magazine was set for years to come. The editors soon discovered that
Gross could faithfully imitate graphically anything they threw at him.
Under his capable direction, sales of the magazine started to pick up for the
first time.
He is also credited with creation of the popular "Funny Pages" section
of the magazine.
This from NewTimes:
"If Doug Kenney and Henry Beard are the parents of
the National Lampoon,
Michael Gross is the doctor that delivered the baby"








MG, Brooke Shields and her Mom: August '78
1970-75 / at NatLamp
